Effective media planning for accelerated online growth

Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.

What you will learn:

  • Business Growth Strategies: Explore adaptable approaches for dynamic business growth in an evolving market.
  • Consumer Trends in 2023: Gain insights into shaping the marketplace with emerging consumer preferences and behavior shifts defining 2023.
  • Insights-Driven Marketing: Discover the power of data-driven insights in enhancing marketing effectiveness.
  • Generating Data-Backed Insights: Explore diverse methods of obtaining meaningful data, from advanced analytics to surveys and social media monitoring.
  • Differentiation for Digital-First Brands: Examine effective differentiation strategies within the overall media strategy, gaining actionable insights for success in the digital landscape.
  • Harmony Between Channels and Platforms: Understanding the delicate balance needed when operating across various channels and platforms. 
  • Goal-Based Planning Strategies: Insights into crafting purposeful, goal-oriented marketing strategies aligned with key business objectives.

From decoding consumer trends to leveraging data-driven marketing, Pawan and Shwetha provide a roadmap for navigating the complexities of the digital age. Watch the video to stay ahead in your marketing game:

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