Decoding evolving consumer behavior and audience-first advertising

Deep dive into consumer behavior and marketing evolution in the PC category with Mayuri Saikia, the Director of Marketing for Dell Consumer & Small Business, India and Ajay Sharma, Head of Ad Sales, Consumer Electronics, Amazon Ads, India. Watch this insightful fireside conversation to expand your understanding of the intricacies of adapting marketing strategies to changing consumer preferences and learn more about how Dell strikes the right balance between brand building and performance advertising.

What you will learn:

  • Gain valuable insights into the shift in consumer behavior in the PC category.
  • Explore the evolution of marketing and Go-To-Market (GTM) strategies in response to changing consumer preferences.
  • Uncover the secrets behind Dell’s impactful brand campaign and the intricacies of its launch strategy.
  • Learn how Dell strikes a perfect balance between brand building and performance advertising in a rapidly evolving market.
  • Discover the metrics and investment strategies employed by Dell to measure marketing effectiveness in this ever-changing landscape.

In a world where change is constant, understanding the pulse of the consumer is key to achieving marketing success. Watch this video to learn more about the art of audience-first advertising:

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