MarketingTNT Team, Author at Marketing TNT

E-commerce Report: Strategic Insights into Vietnamese Shopper and Travel behaviours in 2024

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have joined forces to bring you this groundbreaking report. Packed with data-driven strategies and real-world applications, this report explores cutting-edge trends and actionable tactics to help you navigate the future of […]

E-commerce Report: Strategic Insights into Vietnamese Shopper and Travel behaviours in 2024 Read More »

Connecting the Dots- Integrating Digital and Physical Marketing for Effortless Customer Experiences

As the marketing landscape continues to evolve, brands are increasingly focusing on creating cohesive experiences that seamlessly connect digital and physical interactions. By leveraging data-driven strategies and innovative technologies, they aim to ensure that every customer touchpoint feels personal, consistent, and impactful. The Foundation: Data-Driven Strategies To begin with, data serves as the backbone of

Connecting the Dots- Integrating Digital and Physical Marketing for Effortless Customer Experiences Read More »

Adapting to Change- Transforming Organizations in the Digital Age

Embracing Digital Transformation: Leadership, Agility, and Innovation In today’s fast-evolving world, digital transformation is reshaping industries, redefining how businesses operate, compete, and innovate. However, successful transformation hinges not only on technology but also on strong leadership, strategic agility, and a culture that fosters adaptability and collaboration. Here are the key insights for navigating this critical

Adapting to Change- Transforming Organizations in the Digital Age Read More »

The Rise of AI-Driven Marketing Automation in Vietnam- Transforming Customer Engagement and Operational Efficiency

As digital transformation accelerates across Vietnamese industries, it is paving fertile ground for AI-driven marketing automation. With more companies adopting artificial intelligence (AI) into their strategies, they are seeing enhanced customer experiences, streamlined operations, and improved efficiency. This trend aligns with a broader global movement towards personalized, data-driven marketing that enables businesses to scale with

The Rise of AI-Driven Marketing Automation in Vietnam- Transforming Customer Engagement and Operational Efficiency Read More »

The Shift Towards Sustainability in Vietnamese Marketing- How Brands are Embracing Eco-Friendly Practices to Win Consumer Trust

In recent years, sustainability has emerged as a driving force in global markets, including in Vietnam. With consumer expectations evolving, today’s Vietnamese consumers—especially the younger demographics like Gen Z and Millennials—are showing increased environmental consciousness, actively seeking brands that align with their eco-friendly values. This trend signals a new era for Vietnamese companies, who are

The Shift Towards Sustainability in Vietnamese Marketing- How Brands are Embracing Eco-Friendly Practices to Win Consumer Trust Read More »

Embracing Live Shopping and Influencer Marketing: How Vietnamese Brands are Reshaping Digital Engagement

As Vietnam’s digital marketing landscape continues to mature, brands are actively pursuing innovative methods to stand out in an increasingly crowded space. In this context, two powerful trends — live shopping and influencer marketing — are reshaping consumer engagement by combining real-time interactivity with authenticity, building stronger connections and trust. The Rise of Live

Embracing Live Shopping and Influencer Marketing: How Vietnamese Brands are Reshaping Digital Engagement Read More »

Exploring Experiential Marketing: Crafting Immersive Consumer Journeys

In today’s fast-paced digital landscape, brands are increasingly turning to experiential marketing as a way to foster deep connections with audiences. More than just a promotional tactic, experiential marketing centers around creating immersive, memorable experiences that engage consumers on a personal level. By tapping into emotions and delivering interactive, multi-sensory events, brands are building stronger

Exploring Experiential Marketing: Crafting Immersive Consumer Journeys Read More »

Crafting Connections: The Power of Storytelling in Modern Marketing

In an era defined by an endless stream of content, storytelling has emerged as a powerful tool for brands to forge deeper connections with their audiences. Recently, industry leaders gathered in Vietnam to explore the growing importance of authentic narratives in today’s digital-first landscape. Notably, these discussions highlighted storytelling as more than just a marketing

Crafting Connections: The Power of Storytelling in Modern Marketing Read More »

Marketing Equals Deep Analytics

You’re Not a Marketing Business if You’re Not a Deep Analytics Business If your marketing strategy isn’t fuelled by analytics, you’re already falling behind. In times where consumer behavior changes overnight, relying on ‘business instinct’ or ‘guesstimations’ is a risk. The era of gut and unattributed journeys is over—topline growth demands intelligence, and lots

Marketing Equals Deep Analytics Read More »

Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies;

Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand? Read More »

Author name: MarketingTNT Team