The Modern Marketing Reckoner 2023 Indonesia Research Studies

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers CXOs meticulously curated perspectives and valuable insights, empowering them to make informed decisions and succeed in the highly competitive Indonesian market. 

The Research Studies section of the report contains the following chapters: 

  • Resonating with Gen Z in Indonesia: Huiqi Ong, Senior Consumer Lifestyle Analyst, APAC, and Joey Khong, Trends Analyst, SEA Mintel, decode Gen Z consumers in Indonesia, list how brands can appeal to Gen Z’s sense of nostalgia with a nod to tradition, engage GenZs by fostering community and learning through events in the real world, and act as role models to offer unique experiences that Gen Zs seek. 
  • Sizing the Smart Device Market in Indonesia: Candra Wibawa, Account Director – Tech, GfK, lists some key trends across the connected devices market of Indonesia. These include insights about Smart TVs, Smartphones, Laptop Computers, Wearables, and Headsets and Speakers. 
  • Harnessing the Power of Retail Media Networks in Southeast Asia: Rajiv Singh, Head of GrabAds, Indonesia, shares exclusive insights into the benefits of retail media networks and how they are evolving in Southeast Asia. The chapter also delves into how marketers can use RMNs to access first-party transaction data, benefit from the end-to-end ecosystem, and use them to connect meaningfully with customers.
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