Marketing Navigated

The rise of Artificial Intelligence (AI) has ushered in a transformative era for marketing and creativity, where technology and human ingenuity work hand in hand. Rather than replacing creative vision, AI enhances and expands it—empowering marketers and creators to develop smarter, faster, and more impactful campaigns. This collaborative synergy is pushing the boundaries of what’s […]

Artificial Intelligence (AI) is revolutionizing the advertising industry, offering new opportunities to enhance creative workflows, optimize campaigns, and foster collaboration between human ingenuity and technology. As AI becomes an integral part of the creative process, it serves as a catalyst for efficiency and innovation rather than a replacement for human creativity. Reimagining Creative Workflows with

The highly anticipated MMA Impact Indonesia 2024 concluded with resounding success, solidifying its role as a premier forum for the marketing and advertising industries. Held on November 15, 2024, at the Ritz-Carlton Jakarta Mega Kuningan, the event brought together over 500 industry leaders, including C-Suite executives, business owners, and top decision-makers from Indonesia and beyond.

  Indonesia’s digital landscape has undergone a rapid transformation over the past few years. Today, it is the world’s fourth-largest smartphone market, where 80% of the time spent on the internet by Indonesian consumers is via mobile. Consumers in the country spend over 6 hours on their smartphones! However, nearly 1 in 2 smartphone interactions

In the last 15 years, there have been numerous developments and innovations related to marketing technology. The trend has been instrumental in influencing the way we understand user behavior and maximize the business impacts from these user-related trends. Firstly, user/customer/citizen analysis is the key foundational building block as a starting point. In 2008, the author

Market Overview: Indonesia’s Evolving F&B Landscape Fig. I: Indonesian Local F&B Branches Distribution[1] Indonesia, famous for its rich culture and delicious food, is seeing big changes in its food and drink industry. More and more, local food and beverage (F&B) brands are winning the hearts and loyalty of Indonesian consumers. This analysis looks at how

Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

Introduction: Organic Reach, Engagement and The Underrated Potential of Organic Content Analytics Organic reach represents the natural, non-paid distribution of social media content to the audience based on the algorithm and rules of the platform.[1] When you post content on social media without boosting or promoting through paid advertising, the reach you achieve is Organic. Organic

The digital ecosystem is experiencing unprecedented growth across the globe, offering businesses unparalleled opportunities to create deeper connections with their audiences through technological advances. The evolution of advertising technology has seen several phases, from  the introduction of digital advertising in the 2000s), the shift to programmatic in the 2010s, and now the revolution through artificial