State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia

State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia

The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential.

Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of organizations within Indonesia are actively seeking alliances with AI experts and technology providers. By leveraging collective expertise and resources, these partnerships aim to accelerate AI adoption, optimize operations, and stay ahead of the curve in an ever-evolving digital ecosystem.

This report aims to offer a comprehensive diagnosis of AI opportunities within Indonesia. By delving into the intricacies of AI deployment and its multifaceted implications, it endeavors to inspire stakeholders to forge ahead with their AI strategies. Through insightful analysis and actionable insights, the report seeks to empower decision-makers across industries to harness the transformative potential of AI, driving sustainable development and competitive advantage.

The influence of AI extends far beyond operational enhancements, encompassing broader objectives such as elevating customer experience, driving innovation, and improving costs. As organizations embrace AI technologies, they stand poised to revolutionize their interactions with customers, foster a culture of innovation, and achieve greater efficiencies across various facets of their operations. In this transformative journey, the leadership of company CEOs and boards emerges as a critical driving force, shaping the strategic direction and priorities of generative AI initiatives within organizations.

Some key findings from the ‘State of AI in Marketing 2024’ report:

  • 56% of marketers agree that AI predictions are a great way to test creatives they wouldn’t otherwise measure
  • 62% of marketers have a positive attitude towards the possibilities of Generative AI
  • 1 out of 3 Marketers believe AI Based Media and Creative predictions, are more likely to measure Attention

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