The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market.
The Martech & Adtech Trends section of the report contains the following chapters:
- Unlocking Media Quality in an Increasingly Competitive Digital Ads Landscape in Indonesia: The chapter lists the key findings from the DoubleVerify × WARC APAC Research 2023 and DV’s Global Insights Report 2023. These include a prioritization for media quality and the need to ensure it consistently.
- The Growth in AdTech is Forging the Way for Indonesia’s GDP: Ramneek Chadha, Chief Operating Officer, Xapads, explains how a boost in the digital economy, accompanied by advanced digital infrastructure, is a critical factor driving growth in Indonesia’s GDP.
- Embracing the Cookieless Era: A New Frontier for Advertising and Marketing: Abirbhav Chanda, Country Head of Indonesia, Hybrid Company, shares insights into how contextual targeting, the rise of first-party data, collaboration, transparency, and the need to embrace new technologies will be crucial in the cookieless world.
- The Evolution of Creativity in Mobile Advertising: Jayesh Shivdasani, Country Director, SEA, Digital Turbine, and Abhilash Krishnan, Creative Lead, Digital Turbine, detail the varied ways in which interactive mobile gaming and innovative creative approaches are transforming the APAC advertising landscape.
- WhatsApp for Business: Transforming Customer Lifecycles: Januar Wismoyo, Managing Director, Customer Engagement Solutions, ADA, shares how WhatsApp for Business is a rapidly growing channel for CRM, facilitating clients to achieve significant success across multiple parameters.
