You searched for generative ai - Page 2 of 4

State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia

The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential. Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of […]

State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia Read More »

7 out of 10 CEOs are planning to invest in Gen-AI this year: Netcore Cloud’s State of MarTech Report 2024

Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The

7 out of 10 CEOs are planning to invest in Gen-AI this year: Netcore Cloud’s State of MarTech Report 2024 Read More »

AI in Marketing: Resources for 2024

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts

AI in Marketing: Resources for 2024 Read More »

Announcing Mintel Leap—the new market intelligence AI helping brands answer complex questions instantly

Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research

Announcing Mintel Leap—the new market intelligence AI helping brands answer complex questions instantly Read More »

7 Tips for marketers to leverage Gen AI for valuable content creation

From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and

7 Tips for marketers to leverage Gen AI for valuable content creation Read More »

Key Insights from Marketing Leaders: Unlock Growth with Data Strategies for Gen AI

Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance

Key Insights from Marketing Leaders: Unlock Growth with Data Strategies for Gen AI Read More »

How Can Marketers Generate Leads With Gen AI In 2024?

Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the

How Can Marketers Generate Leads With Gen AI In 2024? Read More »

MMA’s Decoding AI for Marketers Training Series

The Generative AI landscape is evolving at a higher speed than ever before. Marketers must keep updated with the latest AI systems and have in-depth knowledge to leverage them best. MMA Global has announced the Decoding AI for Marketers Training Series to facilitate the same. This MMA Member Exclusive offers MMA Global Members hands-on foundational

MMA’s Decoding AI for Marketers Training Series Read More »

The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing

The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing Read More »

10 Campaigns that aced the use of AI in 2023

2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging

10 Campaigns that aced the use of AI in 2023 Read More »

Search Results for: generative ai