Search Results for: sales channel

Creating an Online-to-Offline (O2O) Journey that Drives Sales

Creating an Online-to-Offline (O2O) Journey that Drives Sales

            Bridging online and offline retail is essential for driving foot traffic and boosting sales. A strategic Online-to-Offline (O2O) approach integrates digital engagement with in-store actions, leveraging real-time data and shopper insights to optimize outcomes and maximize revenue. Seamless Channel Integration An O2O journey thrives on integrating digital platforms—websites, mobile […]

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Unlocking Seamless Omni Channel Commerce Experiences: Insights for Marketers

In today’s fast-paced world, customers no longer see a distinction between online and offline shopping. They expect a seamless experience across all touchpoints, whether browsing on social media, shopping online, or visiting a physical store. For brands to meet these expectations, adopting an omni-channel strategy is no longer optional—it’s essential. A successful omni-channel approach starts

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How marketers can boost sales with retail media marketplaces this festive season

As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much

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Retail Media in 2025: The Shift from Ad Placement to Revenue-Driving Consumer Experiences in APAC

  Retail media is no longer just about ads on retailer websites—in APAC, it is becoming a core profit-driving channel, blending consumer engagement, sales, and loyalty into a single, high-impact ecosystem. In 2025, the real power of retail media will not be in inventory monetization but in how effectively it enhances the consumer experience to

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Automated Data Extraction and Management: The Future of eCommerce Strategies

    The volume and complexity of data in eCommerce are growing rapidly. As businesses expand digitally, they encounter vast amounts of data from multiple resources – ranging from sales channels, customer touchpoints, marketing platforms and inventory systems. Graas’ The Definitive Guide to Managing Your eCommerce Data emphasizes the need for data extraction, standardization, and

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From Followers to Customers: How Influencer Marketing is Shaping Consumer Choices in Southeast Asia

From Followers to Customers: How Influencer Marketing is Shaping Consumer Choices in Southeast Asia

As consumer preferences evolve, traditional advertising is losing to new ways of creating authentic and engaging content. This is evident in the e-commerce sector, where influencer marketing has become an essential product discovery and sales channel. According to impact.com’s latest report, titled “E-commerce Influencer Marketing in Southeast Asia 2024,” Southeast Asia’s e-commerce market is thriving,

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SMARTIES Awards 2023 – Submission Kit

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new

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MMA Reveals the APAC Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index 2024

The SMARTIES Business Impact Index (BII) is the world’s first and only global modern marketing index that identifies, ranks, and celebrates the agencies, brands, advertisers, and solution providers making the biggest business impact. Built on a proprietary methodology co-developed with WARC, the global authority on marketing effectiveness, the BII evaluates thousands of submissions each year

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SMARTIES™ Business Impact Index 2024 – Thailand

The SMARTIES™ Business Impact Index (BII) serves as the industry’s most definitive benchmark of marketing impact, ranking the brands, agencies, advertisers, and solution providers that drive true business growth through modern marketing. Now in its latest edition, the 2024 SMARTIES™ BII continues to spotlight those who are not just participating in marketing transformation but leading

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