Search Results for: data

Marketing in 2025: Preparing for the Future with Data and Innovation

Marketing in 2025: Preparing for the Future with Data and Innovation

  As 2025 approaches, marketing is advancing rapidly, reshaping how brands connect with audiences in a digital world. In 2024, data-driven personalization, automation, and digital maturity emerged as key trends that are now forming the foundation for what’s next. Here’s a look at how these developments will shape the coming year and keep marketers at […]

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From Numbers to Narratives: How Data is Revolutionizing Marketing in Vietnam

From Numbers to Narratives: How Data is Revolutionizing Marketing in Vietnam

Vietnam’s marketing landscape is undergoing a transformative shift, driven by the growing power of data. What was once an auxiliary resource has now become the foundation of strategic business decisions, consumer engagement, and brand success. As data transforms from numbers into actionable narratives, brands in Vietnam are using it to craft meaningful experiences, connect deeply

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Automated Data Extraction and Management: The Future of eCommerce Strategies

Automated Data Extraction and Management: The Future of eCommerce Strategies

The volume and complexity of data in eCommerce are growing rapidly. As businesses expand digitally, they encounter vast amounts of data from multiple resources – ranging from sales channels, customer touchpoints, marketing platforms and inventory systems. Graas’ The Definitive Guide to Managing Your eCommerce Data emphasizes the need for data extraction, standardization, and management to

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The Evolution of Data: Marketing Analytics, Cloud (Platform) to AI

In the last 15 years, there have been numerous developments and innovations related to marketing technology. The trend has been instrumental in influencing the way we understand user behavior and maximize the business impacts from these user-related trends. Firstly, user/customer/citizen analysis is the key foundational building block as a starting point. In 2008, the author

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Navigating the Cookieless Era: Frisian Flag Ramadan Recipe WhatsApp Bot Fosters Strong First-Party Data

Navigating the Cookieless Era: Frisian Flag Ramadan Recipe WhatsApp Bot Fosters Strong First-Party Data

Ramadan holds immense significance for Frisian Flag, a comprehensive dairy brand catering to every stage of life’s dairy needs, from family milk powder, ready-to-drink milk, to sweetened condensed milk. Understanding the pivotal role Ramadan plays in acquiring new users and enhancing product consideration, Frisian Flag zeroes in on its target audience: Indonesian mothers. Collaborating closely

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Turning Complexity into Simplicity: Game-changing insights from a data researcher’s perspective

At the recent MMA INNOVATE Vietnam event held in Ho Chi Minh City on June 28, 2024, Tran Thi Thanh Mai, General Director of Kantar Media Vietnam, delivered an insightful speech titled ‘Turning Complexity into Simplicity’. Her address highlighted the challenges and opportunities facing advertisers in the rapidly evolving Vietnamese media landscape. The Data Dilemma

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The importance of customer data platforms in building customer loyalty programs

The importance of customer data platforms in building customer loyalty programs

Building personalized customer loyalty programs is critical for businesses to stand out in the current market. However, simply offering discounts and short-term promotion campaigns isn’t enough. Creating lasting relationships with customers requires a data-driven approach and Customer Data Platforms (CDPs) are the key solution to directly solving this problem. But how do marketers apply CDPs

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Navigating AI Data Ethics and Privacy in Today’s Marketing Landscape

The world of marketing is undergoing a revolution driven by artificial intelligence (AI). However, as AI technology advances, concerns surrounding data ethics and privacy have come to the forefront. In this article, we will delve into the risks associated with data ethics and privacy in AI-driven marketing, explore principles and guidelines for responsible data handling,

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