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MMA Global Indonesia Announces MMA Innovate Indonesia 2025: Pioneering Marketing Excellence and Technology Innovation

MMA Global Indonesia Announces MMA Innovate Indonesia 2025: Pioneering Marketing Excellence and Technology Innovation

MMA Global Indonesia, the country’s premier marketing and advertising body, is proud to announce its flagship event, MMA Innovate Indonesia 2025, set to redefine marketing and advertising standards. Scheduled for January 22, 2025, at the Park Hyatt Hotel Jakarta, this highly anticipated Conference & Exhibition promises to be a groundbreaking platform, bringing global innovation to […]

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MMA Global Indonesia Honors Marketing Excellence at the 10th SMARTIES™ Awards

MMA Global Indonesia Honors Marketing Excellence at the 10th SMARTIES™ Awards

The 10th edition of the SMARTIES™ Awards Indonesia paid tribute to the nation’s most innovative and impactful marketing and advertising campaigns. Hosted by MMA Global Indonesia at the Ritz-Carlton Jakarta, Mega Kuningan, the event underscored the evolving standards of creative excellence and strategic thinking. This year’s winners showcased how local insights, transformative storytelling, and advanced

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Highlights from MMA Impact Indonesia 2024: Shaping the Future of Marketing Through Leadership, Innovation, and Transformation

Highlights from MMA Impact Indonesia 2024: Shaping the Future of Marketing Through Leadership, Innovation, and Transformation

The highly anticipated MMA Impact Indonesia 2024 concluded with resounding success, solidifying its role as a premier forum for the marketing and advertising industries. Held on November 15, 2024, at the Ritz-Carlton Jakarta Mega Kuningan, the event brought together over 500 industry leaders, including C-Suite executives, business owners, and top decision-makers from Indonesia and beyond.

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Glancing: The New Content Consumption Phenomenon Redefining Indonesia’s Digital Experiences

Glancing: The New Content Consumption Phenomenon Redefining Indonesia’s Digital Experiences

  Indonesia’s digital landscape has undergone a rapid transformation over the past few years. Today, it is the world’s fourth-largest smartphone market, where 80% of the time spent on the internet by Indonesian consumers is via mobile. Consumers in the country spend over 6 hours on their smartphones! However, nearly 1 in 2 smartphone interactions

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Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

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The Growth of Local F&B Brands in Indonesia: Understanding Consumer Behavior

Market Overview: Indonesia’s Evolving F&B Landscape Fig. I: Indonesian Local F&B Branches Distribution[1] Indonesia, famous for its rich culture and delicious food, is seeing big changes in its food and drink industry. More and more, local food and beverage (F&B) brands are winning the hearts and loyalty of Indonesian consumers. This analysis looks at how

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Projected Highest Ad Spend in Southeast Asia, Retail Media Network is Gaining Traction in Indonesia

Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia Retail

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Generational Preferences and Technological Shifts in News Consumption Among Millennials and Gen Z in Indonesia

In recent times, the way people consume information has transformed significantly, reflecting both generational differences and rapid technological advancements. Despite the rise of new and innovative platforms, traditional media remains important, particularly among millennials in urban areas. In contrast, social media has emerged as the primary information source for Gen Z. This article backed research

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The Coffee Industry in Indonesia: Navigating Evolving Consumer Behaviors Current Changes of Gen Z’s & Millennial’s Mindset

Introduction: Industry Challenges The coffee industry is characterized by its dynamic and ever-evolving nature, influenced by a variety of factors such as changing consumer behaviors, economic challenges, an increased emphasis on health, sustainability, and innovation. As the world recovers from recent upheavals, the coffee sector is adjusting to cater to the evolving needs and preferences

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Improving the Quality of Healthcare Protection in Indonesia through #SehatPangkalBisa as a Response to the Challenge of Medical Inflation

The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite

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